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This site has the following on the web page, "Mad Market Card Sign Up Now! Click Here For More Information." We noticed that the web page also said " How you heard about us? Fresh Fruit, Vegetables and Meat all in One Place! Welcome to the Harvest Market and Mad Butcher combined stores." It also stated " We are one of the only locally owned, independent green grocers left in Christchurch. We now import a huge range of grocery lines direct from USA and Europe. This means fantastic savings in store on trust brands that save Harvest Market shoppers even more! Our Policy - TO SAVE YOU MONEY ON YOUR SHOPPING BILL!." The header had the harvest market as the highest ranking keyword. It was followed by harvest market christchurch, the mad butcher, and fresh fruit and veges which isn't as ranked as highly as the harvest market. The next words the site uses is fresh produce. fresh meat was also included and might not be seen by search engines.